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In the [[United States]], many [[university]] [[journalism]] departments — particularly at Midwestern, Western and Southern state universities — evolved into schools or colleges of [[mass communication]] or "journalism and mass communication." In addition to studying practical skills of journalism, [[public relations]] or [[advertising]], students also may major in "mass communication" or "mass communication research." The latter is often the title given to [[Doctorate|doctoral degrees]] from such schools, whether the focus of the student's [[research]] is journalism practice, [[media economics]], [[history]], [[law]] or [[media influence]]. |
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In the [[United States]], many [[university]] [[journalism]] departments — particularly at Midwestern, Western and Southern state universities — evolved into schools or colleges of [[mass communication]] or "journalism and mass communication." In addition to studying practical skills of journalism, [[public relations]] or [[advertising]], students also may major in "mass communication" or "mass communication research." The latter is often the title given to [[Doctorate|doctoral degrees]] from such schools, whether the focus of the student's [[research]] is journalism practice, [[media economics]], [[history]], [[law]] or [[media influence]]. |
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Departmental structures within such colleges may separate research and instruction in professional or technical aspects of [[newspaper]] and [[magazine]] [[publishing]], [[radio]], [[television]], and [[film]]. Mass communication research topics include [[Media Institution|media institutions]] and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. Outside of media history and communication [[law]], research methods in mass communication fields have leaned toward [[empirical research]], [[experiment]]al studies and [[quantitative methods]], such as public [[opinion poll]]ing and [[content analysis]] of [[news media]]. However, [[qualitative research]], including [[Ethnography|ethnographic]] [[Case study|case studies]], [[interviewing]], and [[focus group]]s, has growing support in some specialties. Critical-[[culture theory|cultural theory]] is less popular than in other "[[communication studies]]" programs. |
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Departmental structures within such as booty and doodoo colleges may separate research and instruction in professional or technical aspects of [[newspaper]] and [[magazine]] [[publishing]], [[radio]], [[television]], and [[film]]. Mass communication research topics include [[Media Institution|media institutions]] and processes, such as diffusion of information, and media effects, such as persuasion or manipulation of public opinion. Outside of media history and communication [[law]], research methods in mass communication fields have leaned toward [[empirical research]], [[experiment]]al studies and [[quantitative methods]], such as public [[opinion poll]]ing and [[content analysis]] of [[news media]]. However, [[qualitative research]], including [[Ethnography|ethnographic]] [[Case study|case studies]], [[interviewing]], and [[focus group]]s, has growing support in some specialties. Critical-[[culture theory|cultural theory]] is less popular than in other "[[communication studies]]" programs. |
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Such programs are accredited by the [http://www.ku.edu/~acejmc/ ACEJMC Accrediting Council on Education in Journalism and Mass Communication]. |
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Such programs are accredited by the [http://www.ku.edu/~acejmc/ ACEJMC Accrediting Council on Education in Journalism and Mass Communication]. |